A New Negative SEO Technique? The Case Study

What we are talking about today should be taken with a grain of salt, and above all “don't try this at home” , both because tests are always a waste of time [but they are fun to do! ndBen], and because in our hearts we hope we have come to the wrong conclusion, because the following test would show how to penalize one or more web pages at will, simply by copying the text into the comments of spam sites.

It all started at the end of October 2017, when in the Fatti di SEO group, Marco Ronco published a post in which he declared that his client's site had lost positioning for a strategic page. Studying the case, Marco had noticed that the text of the page in question appeared on about forty spam sites in various languages.

Negative SEO Case Study: Rankings Lost Due to Spammy Sites
You might think of it as a classic ws number list negative SEO, if it weren't for the fact that no link to the penalized page originated from these spam pages.

If you are wondering what negative SEO is , we are talking about an activity intentionally conducted to damage the rankings and organic visibility of a website.

Up to now, these activities have focused on producing low-quality links to target pages, but if we are here writing about it today, it is because it seems possible to do negative SEO even without producing links, simply by copying the text to the “right” sites and in the “right” way.

To study the matter, I proposed to Benedetto Motisi to conduct a test together. We would have taken a web page with good positioning and we would have tried to penalize it without producing links to it, simply by copying the text elsewhere.

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