Event attendanceWebsite traffic

Quality products and services are a must for any brand advocacy program. To ensure that quality, many brands connect their product development teams with customer service. That way, customer feedback informs product fixes/upgrades and ensures consumer satisfaction.

3. Good customer service
Customers don’t usually abandon brands because of a problem with their purchase – they go elsewhere when they don’t feel supported by the brand. This is especially true of products that require a bit more training, understanding, or skill to use properly.

By equipping your customer support team with everything they need, they can empower buyers to troubleshoot issues quickly and get the most out of their purchase.

4. Positive company culture
Some of the most powerful voices in brand advocacy come from within an organization. Happy employees are proactive in encouraging others to trust the brand they work for.

If your brand treats its own people well, many brand advocates will pop up organically and do great things to promote the company to new customers.

5. Program objectives
Once you’ve identified your top brand fans and feel that your business model supports an advocacy program, it’s important to decide what you want your program to do.

Brand advocates can help you meet any number of marketing objectives, including (but not limited to):

Brand awareness
Subscriptions
Conversions

Your program goals determine how you will leverage your advocates to achieve success.

6. A plan to integrate advocates into your greater marketing buy telemarketing data strategy
As with any marketing medium, your advocates should play a role in your overall marketing strategy. This means communicating with other team members and keeping your advocates informed of other initiatives that might be relevant to them.

Keep in mind that prospects don’t become customers overnight. The buyer’s journey dictates that people first become aware of your brand and need a certain number of touch points before they feel confident enough to buy.

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